How to Write a Letter to Get Customers to Come Back

Company Letterhead

An example of basic company letterhead.

Your new customer welcome letter should be printed on your company letterhead, or at least include your contact information.

Having professional letterhead with your company branding is an excellent way to reinforce your brand through your welcome letters and all client communication. But if you don't have a letterhead for your new customer welcome letter, you should include your:

• Company name
• Return address
• Telephone number
• Email address

You may also want to include a fax number, company website and any other contact methods you have available.

Greeting

An example of the greeting on a new customer welcome letter.

In this section of your new customer letter, you will typically greet your recipient by name, followed by a comma or colon.

Whether you greet the recipient with their first name (i.e., Jane), or more formally, a prefix and last name (i.e., Dear Ms. Doe), depends on your relationship with the customer. Generally, since this is a formal letter, you should be formal with every client regardless of your relationship.

Introduction to the Company

An example of the proper formatting for the body of a new customer welcome letter.

The body of your new customer welcome letter should include an introduction to your company, as well as reiterating your capabilities.

Here is an example of a company introduction:

At Smith Consulting, we pride ourselves on offering our customers responsive, competent and excellent service. Our customers are the most important part of our business, and we work tirelessly to ensure your complete satisfaction, now and for as long as you are a customer.

In this section, you will also want to introduce yourself, and let the customer know what role you will play in his or her dealings with your company.

Here is an example of a personal introduction:

I am also happy to inform you that I will be your primary point of contact at the company, and I encourage you to contact me at any time with your questions, comments, and feedback.

Reassurance

An example of how you can close out your new customer welcome letter by reassuring the client.

This last section of your new customer welcome letter should once again thank the customer for his or her business, reinforce your commitment to them, and let them know that you are ready to do whatever it takes to make sure their needs are met.

The idea is to close out the letter on a positive note and leave your new customer feeling welcome, appreciated and important.

Here is an example of the last sentence of your new customer welcome letter:

Jane, thank you again for entrusting Smith Consulting with your most important business needs. We are honored to serve you.

Closing

An example of the proper formatting of the closing section of a new customer welcome letter.

The closing of your new customer welcome letter includes a valediction (sincerely, regards, best regards, yours truly, etc.), your written signature, and your name and title.

It's important to always include your actual signature and not a computer-generated signature or stamp to personalize the letter. Your signature should go in between the valediction and your name, so you'll want to leave a few extra spaces for it.

How to Write a Letter to Get Customers to Come Back

Source: https://www.thebalancesmb.com/how-to-write-a-new-customer-welcome-letter-2951440

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